Taste the cry of the Middle East

 
Yalla! is the catch cry of the Middle East.
It’s the expression you use when you want a friend to drop what they’re doing and follow you somewhere that’ll guarantee greater pleasure and enjoyment.
Yalla’s philosophy is about bringing together distinctive tastes and textures from the Middle East and Mediterranean in a simple manner. Our products are premium quality, deliciously flavoursome and enticing.

Core brand values
·         Passionate
·         Contemporary
·         Integrity
·         Consistent
 
USP
·         Highest quality ingredients
·         Freshly prepared and delivered daily
·         Passion and integrity ‘poured’ into product from start to finish
 
USP Excluded ingredients
 
·         All Yalla products are FREE from preservatives, genetically modified ingredients and gluten*(Excluding the breakfast range*)
·         All Yalla desserts are free of gelatine. Yalla uses agar agar a flavour free vegetarian setting agent extracted from seaweed
 
Target market
 
Primary market
 
Couples and singles; aged 20+, looking for something extra to enliven the weekly grocery list
·         Most likely to buy on a weekly basis
·         Considers Yalla products when guests are around or a picnic or a BBQ is on the agenda
·         Adventurous and willing to sample new tastes, looking for something different but without a gimmick
·         Considers the aesthetic value of food purchases
 
Secondary market
 
Householders; aged 25+ with children. Middle to high income
·         Budget conscious but willing to spend that little extra for a premium product
·         Someone who makes educated and conscious food choices and will spend extra to purchase a premium product and the kids like it
·         Health-conscious, but will not necessarily sacrifice taste for dietary reasons
·         A repeat customer who knows and buys several of the Yalla range, knowing that Yalla products work well together
·         Dependable shelf life
·         Interested in the social aspect of food
 
Features and Benefits
 
·         Yalla is fully Australian owned and operated
·         Yalla products have won many awards, every year, since 2007 at the Sydney Royal Cheese and Dairy and Fine Food Shows
·         Yulla Pty Ltd is HACCP certified by NCSI which ensures a highly monitored food safety standard
·         Highest quality ingredients that are sourced locally, where possible
·         Sensory experience is paramount; our primary intention is to ensure taste, texture, smell and appearance are not compromised
·         Combines well with other products; dips with others dips and the dessert range with any other sweets on hand, 
          eg; Vanilla yoghurt with cake instead of cream
·         The Yalla range allows the customer to begin with a comforting familiar product and move to something more adventurous in the range
 
Conscious Eating
 
We acknowledge the growing ‘conscious eating’ movement; people who are educated about nutritional value but who know that food goes beyond being a source of energy for the body. We know Yalla is appreciated by people who watch what they put into their bodies, but who equally understand the need to enjoy what they eat.
 
We use organic sugar, because it tastes great. However, our desserts need the rich yogurt and creams to deliver our philosophy, so you won’t be seeing a fat-free Yalla chocolate mousse on the shelves in the near future!
 
YALLA FOODS PTY LTD
5A 5B 697 Anzac Parade Maroubra 2035
Phone: 02 9349 2740
Fax: 02 9349 2706
Email: office@yalla.com.au
Web: www.yalla.com.au

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