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The advertising strategy gives the tenant’s a regular presence in the media across a range of readership. Regular press in publications such as SMH Essential, Spectrum with Melissa Penfold, Vogue Living, Belle, Instyle and Highlife. Internet advertising is also a key element of our advertising mix through vehicles such as trade publications Indesignlive, habitus and retails shoppers through google and website optimisation with blogs, twitter, face book…the works!
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Where is the perfect second bedroom for your house guests?
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"30 DAYS OF HOME & ENTERTAINMENT" a month long ACP event runs as a pop up venue. PYD is used for the luxury element, creating Sydney’s most prestigious two day luxury shopping event, belle LUXURY LIVING @ pyd. This annual event is a collaboration of premier brands with over 30 leading luxury brands in 2010 such as Sherdian, Bollinger, riedel, electrolux, victoria coffee and bang & olufsen to name but a few driving over 5,000 discerning shoppers to pyd. Belle Luxury Living @ pyd is produced by ACP’s leading publications Gourmet Traveller, Gourmet Food and Wine, and Belle magazine it is heavily promoted with over 1.2m with exposure on channel 9, msn, ACP magazines, radio, 30daysofhomeandentertainment.com.au to name a few!
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Vogue Living pyd design markets drives over 8,000 design savvy shoppers in this two day event. Held in the car park and lobby of PYD those attending are pushed through the building, appealing to a young design conscious audience . Participants travel nationwide to be part of our prestigious design market; all eager to be awarded with the VOGUE PRODUCT OF THE YEAR award. Pyd is thrilled to have this opportunity to support creative design from Australia’s up & coming talent and thanks goes to our sponsors Vogue Living, Tempus Two, Kronenbourg and Gelatissimo. The Vogue Living pyd design markets generated $50,000 in publicity through Vogue Living Magazine, Time Out, Sydney Observer and www.
This raises PYD’s profile to a large audience reinforcing its position in the market
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The Atrium is a dramatic, contemporary space, spilling over three levels. The Atrium features an extravagant staircase , soaring ceilings, natural light, along with suspension and lighting system.
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The pyd Warehouse is an exceptional venue. The architectural space makes it perfect for both corporate and social cocktail parties where making an impression count. It is also perfect for information and presentation seminars, markets, exhibitions, fashion parades and products launches.
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pyd hosts a mix of architectural & design industry events and selective private events. This drives members of the public into the building increasing PYD’s tenants presence and branding in their minds and the market place. These are cost neutral to tenants and indirectly through gorilla marketing add significant word of mouth, press and prestige to the address, driving high net wealth individuals to PYD not accessible through normal marketing avenues. In 2009, 22,000 people experienced PYD as a result. Press coverage of these keeps journalists and their audience thinking about and in regular contact with PYD
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In 2010 pyd was honoured to host the most prestigious fundraiser for Sydney’s Children’s Hospital, their annual Gold Dinner.
The Gold Dinner is a private dinner for 220 guests amongst the crowd are Sydney’s respected dignitaries and notable individuals. The attendees of the evening raised over $925,000 for SCH. Pyd worked with leading sponsors Louis Vuitton, Paspaley Pearls, Bollinger and Jaguar luxury cars to make the evening a truly remarkable night and proudly flagged as SMH party of the week!
Publicity outreach over $50,000 with Madison Magazine, SMH Social pages and www.
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Food glorious food is taking Australia by storm and pyd can’t resist to be part of the fun!
The Sydney International Food Festival in an annual festival and this year pyd is proud to host the festivals most premier pop up dinner with Matt Moran and Simon Sandall.
pyd publicity generated over $50,000 with Citibank, SIFF and more to come….
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Be part of the trade day for high end design. Saturday in Design is an annual trade event for the architecture and design community hosted in Melbourne one year, Sydney the next. Pyd building is the hub of Saturday in Design with over 13 exhibitors under one roof! With bus circuits connecting Sydney’s (50+ showrooms) design leaders, with (6,000+ architects and designers) pyd building was the must see venue to visit drawing over 4,500 industry focused faces to pyd. The handbook from SID becomes the bible for design offices sourcing the best in the market. Publicity generated approx. $15,000 on Indesignlive, Saturday In Design and Habitus websites.
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Sydney Design organised by The Powerhouse Museum is the largest design event with over 70 events, exhibitions, workshops, markets, talks and tours across Sydney. Pyd is proudly involved in Sydney Design and this year’s hosted the Society for Responsible Design Change (SRD) exhibition featuring graduate designers driving over 3,000 new faces to pyd building.
www. publicity generated for pyd building. View the below links for more info….
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In house Group 3 is the network platform of trades and professionals of the design, construction and building industry in the residential and commercial areas. Pyd is an active link in connecting people in the design and building community hosting regular architectural seminars and breakfasts for industry members in PYD atrium.
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We
provide services in Sydney, Melbourne, Brisbane, Perth,
Adelaide, Canberra, Sunshine Coast, Geelong, Cairns, Toowoomba,
Darwin, Ballarat, Bendigo, Shepparton, Warrnambool and
many other cities in New South Wales, Victoria, Queensland,
Western Australia, South Australia, Tasmania, The Australian
Capital Territory and throughout the whole Australia. |
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